Just Copywriting Tips @JustCopyTips
One tip every sometimes. Nothing else. CopywritingExamples.com 6 short tips every Monday: Joined May 2022-
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Walking around the park, drinking coffee, alone. It’s the best part of my day. Soon I’m back on floor 6. Beautiful morning now black out blinds. And I stare down the lens like the barrel of a gun. Hello old friend. Write, record, pace, record, swap batteries, record. I read the old man and the sea and I feel like the old man. ‘I may not be as strong as I think, but I know many tricks and I have resolution.’ Give me one more month. See you early September 🫡
7th August, 2025. One hundred days. I'm burning the boats.
I wrote this ad, and I quite like it
I first met Calvin in 2016. Karim and I had just launched Paribus. We weren’t a big company. Our office was my kitchen table. So when an email from a 17-year-old high school dropout landed in my inbox asking for an internship, I skimmed by it. Thankfully, Karim didn’t! -
What do these four YouTube videos have in common?
Big ideas are less about ‘creativity’ and more about ‘conviction’
New essay: Conviction
New essay: Conviction
I wrote this ad, and I quite like it
The best copywriter I know showed me his step-by-step process for designing an ad, and we recorded the entire thing. 10 minutes. 20 rewrites. @harrydry
Watch me rewrite an ad twenty times :) There’s no flash of inspiration. It’s more like building a cabinet. Lots of axe work, piece by piece, 'til it's there.
Had a buzz cut. Went on my favourite podcast :) “Learn Great Copywriting in 76 minutes”
Harry Dry is the best copywriter I know. He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting. Some of his rules for writing: 1) A great sentence is a good sentence made shorter.
You can't write simply. You can only rewrite simply.
Three tests for any line you write 🧪🧪🧪
Big figures make fun headers
A great line is a good line made shorter
Good copy is falsifiable
@__morse @GoodMarketingHQ i like that!
Three ways to add warmth to your CTA
Ten years ago Dave Trott drew a triangle on a flipchart and said “every ad needs three things”. - Impact: “You've got to get noticed” - Communication: “You've got to tell me what” - Persuasion: “You've got to tell me why” Most ads just do the “communication” part. - “We're a brand agency” - “No s***. I just googled that” Look what happens when you do all three. Jesse from Bou tells me it's their best performing ad.
don't know how to start? draw a comparison table
@harrydry in it's full glory
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