Page views ≠ unique visitors.
1,000 page views could mean 1,000 different people — or 100 people visiting 10 times each.
Page views = total loads.
Unique visitors = actual people.
They're telling you very different things.
So stop auditing every page with a high exit rate.
Find the journey pages first. Add them to a short watchlist. Then check whether exits there went up or down after changes.
That's the whole process.
Exit rate is only a problem metric on journey pages — the ones meant to keep visitors moving toward a goal.
On destination pages, a high exit rate is just confirmation the page did exactly what it was supposed to.
A high exit rate doesn't mean the page is broken.
It means most visitors didn't go to another page after that one.
That's the whole definition. Nothing more.
Conversion rate = the % of visitors who do what you want.
Buy. Sign up. Fill out a form. Book a call.
100 visitors, 3 buy = 3% conversion rate.
That's it. No formula needed. Just: did they do the thing?
"More traffic sources = better" is bad advice.
Most small business sites get 80% of results from 1-2 sources.
You don't need to be everywhere. You need to know which channel actually sends buyers — and do more of that.
Spreading thin just looks busy.
Most founders don’t have a growth problem.
They have a focus problem.
12 metrics.
5 experiments.
3 tools.
No clear signal on what actually moved the needle.
That’s exactly why we’re building SimpleStats.
Going to share how we’re building SimpleStats in public —
the messy parts, the tradeoffs, and the things we cut.
No growth hacks.
No vanity metrics.
Just what actually happens while getting ready for a Product Hunt launch.
Launched on @ProductHunt today after a year. DID NOT hire a hunter or anything and still ended up on the second place (so far)! Looks like the platform gives everyone a fair chance. Impressed by all the changes happening under @rajivayyangar 's leadership!
P.S. Please support us! Link in comments.
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