WordStream by LocaliQ @WordStream
Your go-to source for data and insights in the world of digital marketing. wordstream.com Joined September 2008-
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People don't just enter keywords into search bars anymore. They write contextual prompts to get AI answers. That means your keyword research needs to become prompt-based, too. Here's how to do it. wordstream.com/blog/prompt-ba…
If you've wondered how much Google Ads costs, this is a great place to start. We've rounded up current average costs per click and lead, average total monthly spend, factors that influence cost, and a whole lot more. wordstream.com/blog/google-ad…
There are a LOT of advertising platforms to choose from. Social media, mobile app, influencer, affiliate...how do you pick the best for your business? Start with this rundown of the 16 most popular types of ad platforms. localiq.com/blog/advertisi…
Summer's heating up! Don't let your sales cool down. We've got the summer marketing, promotion, and advertising ideas that'll keep new customers coming in all season long. localiq.com/blog/summer-ma…
Whether it's retro packaging, a '90s-themed event, or a jingle from our childhood, nostalgia is a powerful way to connect with your customers. But there are right and wrong ways to use it. Learn how to make nostalgia a reliable part of your marketing strategy and see examples from brands that do it well. wordstream.com/blog/nostalgia…
When you ask an AI platform for something like "best CRM software," it'll expand that request into several subtopics, like pricing, features, and reviews. It's called a query fan-out, and if you know how to rank for it, you're more likely to show up in AI search answers. Learn how to do it and get a free calculator to measure your progress. wordstream.com/blog/query-fan…
ICYMI... Google announced a slew of new and expanded AI tools and features last week at Google Marketing Live, like: 🛒 Universal Cart ♊️ Gemini-powered Search Ads 📈 New metrics And more! See the biggest announcements and what marketers had to say about them. wordstream.com/blog/google-ma…
Want more relevant marketing that drives better engagement? Learn how 10 successful brands do it using different types of market segmentation. localiq.com/blog/market-se…
Did you know 76% of customers say yes when asked the right way? Join us live on May 28 at 1 PM ET to learn the best review generation strategies doubling review counts and turning reviews into revenue. Register now: bit.ly/4nJZwh2
Over-the-top ads bundle the audience of traditional TV with the targeting and conversion tools of modern digital marketing platforms. Learn how five brands creatively use OTT advertising to find new customers, and get a deep dive into how these ads work. wordstream.com/blog/ott-adver…
Want more relevant marketing that drives better engagement? Learn how 10 successful brands do it using different types of market segmentation. localiq.com/blog/market-se…
AI-search is expanding your competitor set. A dentist now competes for citations with at-home whitening kits and charcoal toothpaste. Here's what this means for your business and what you can do to stay on top. wordstream.com/blog/how-ai-ex…
Don't have a marketing plan for Father's Day yet? No problem! We've curated a considerable collection of Father's Day messages ready for your social posts, email campaigns, and more. wordstream.com/blog/fathers-d…
Launch the confetti! 🎉 Our #GoogleAds #Benchmarks report just turned 10. We analyzed 13K+ search campaigns to check your CTR, CPC, conversion rate, and CPL against industry averages. See benchmarks for 2026: bit.ly/4dAuyTW #searchads #digitalmarketing #marketingtips
Conversions and traffic growth stalling? These often-overlooked marketing strategies may be the answer. They offer a lot of untapped attention in high-impact channels your competitors may not be using. localiq.com/blog/underused…
Why is marketing on Facebook still worthwhile? It has a huge user base, detailed audience targeting, sophisticated ad controls, and granular analytics. This complete guide covers everything you need to succeed on Facebook, from growing through organic posts to managing paid ads. localiq.com/blog/facebook-…
Over-the-top ads bundle the audience of traditional TV with the targeting and conversion tools of modern digital marketing platforms. Learn how five brands creatively use OTT advertising to find new customers, and get a deep dive into how these ads work. wordstream.com/blog/ott-adver…
Want a quick PPC trick that delivers budget-saving results? Try scheduling your ads to only show on certain days and times. Here's how ad scheduling works on the major PPC ad platforms. wordstream.com/blog/ad-schedu…
June is a time for growth...and that goes double for your business. We've gathered a bouquet of June marketing ideas, holidays, and awareness themes to help you make the most of this vibrant month. wordstream.com/blog/june-mark…
Consumers use social media to find their next favorite brand, product, and service. An intentional social media optimization plan helps you be the one they find. wordstream.com/blog/social-me…
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