Ben Gordon, who runs the brand Yays, on the apps he won't operate without:
"Zigpoll, to get direct insight into what users are thinking post-purchase or on exit. I don't check Google Analytics ever."
Ask your customers directly and you stop guessing.
New: Zigpoll now connects with Attentive.
Send survey answers straight into your SMS audience. Group customers by what they actually told you, not just what they tapped.
The data you collect, working inside the texts you already send.
Your customers know things your dashboards don't.
What almost stopped them from buying. Why they almost didn't return. What they wish you carried.
Three questions, three insights no analytics tool can replicate.
Two questions every site relaunch needs:
1. "What works?"
2. "What confused you?"
Most brands only ask one. The ones that ask both iterate twice as fast.
Steal the framework. Add to your homepage post-launch.
New: filter categories for survey targeting.
Show different surveys to different audience segments based on customer attributes, page context, or behavior signals.
Targeting that adapts to who's actually viewing.
New: progressive survey creation wizard.
Step-by-step setup for new users. Pick a goal, pick an audience, pick a delivery method, edit the questions, go live.
Built because too many users were dropping off during initial setup. Now they aren't.
Brands spend weeks designing the "perfect" survey.
Their competitors launched a basic one and already have 500 responses.
The same questions work across every brand. The data is the value, not the exact wording.
Stop overthinking. Start collecting.
Old way to analyze survey responses:
→ Export CSV
→ Pivot table
→ Triple-check for errors
→ Wait for the analyst
New way:
→ "Break down responses by age 65+"
→ 10 seconds later: done
MCP lets you ask your survey data questions in plain English through Claude or ChatGPT.
NPS is fine.
But if "Why did you give that score?" isn't your follow-up, you're reading a thermometer and ignoring the diagnosis.
The score is the headline. The text answer is the story.
New in Zigpoll: search all survey responses and participants instantly.
Find any response by keyword. Locate participants by metadata. No exports, no spreadsheets.
Built because even we couldn't navigate our own data fast enough.
New: Synthetic Surveys.
Test your questions against AI-simulated audiences before deploying to real customers.
Describe your goal → simulated responses → adjust → live with confidence.
No wasted data. No bad first impressions.
Klaviyo property mapping is one of Zigpoll's most useful integration features.
Map any survey question to a custom Klaviyo property. Push real customer answers into your segmentation in 30 seconds.
Build flows from intent, not behavior.
~14% of new signups now come through AI tools (ChatGPT, Claude, Gemini). A channel most ecom brands aren't measuring yet.
Add "AI assistant" as an option in your post-purchase survey. The data will surprise you.
Product page surveys are the most underused CRO tool in ecommerce.
4 questions:
→ "What questions do you still have?"
→ "Which variant is confusing?"
→ "Who are you comparing us to?"
→ "What would make you more confident?"
Insights only available while they're shopping.
Educational quizzes on product pages: ask a question that surprises the visitor, deliver a useful fact, recommend the right product.
Supplements: dosage education. Skincare: skin type matching. Pet food: life-stage nutrition.
3% absolute lift in conversion is common. CRO that compounds.
"Is this a gift?"
One question. Catches 20-30% of purchases (yes, even outside Q4).
Different email flows. Different LTV signal. Different segmentation.
Most brands never ask. The ones that do build a segment competitors can't see.
Survey timing matters more than survey design.
Same questions, asked at the wrong moment: 3% response rate.
Same questions, asked at the right moment: 40%+ response rate.
The brands getting the most data aren't asking better questions. They're asking at better times.
Open-ended survey questions get 80-90% substantive responses when asked specifically.
"Do you have feedback?" = noise.
"What almost stopped you from buying?" = ad copy, headlines, segmentation gold.
The framing makes the data.
Survey responses → Klaviyo segments, automatically.
Gift buyers, NPS detractors, attribution sources, custom answers. Every response feeds a segment for distinct flows.
Segmentation built on what customers told you, not what they clicked.
38 Followers 42 FollowingSo many passions and only one life to live them
Senior developer at @Barn2Plugins
Music composer, pianist, conductor and mixing engineer at @FilmScoringLab
867 Followers 1K Following25 | Building a £100k Stocks & Shares ISA
Investing £17/day (£500/month) 📈
Sharing every win, loss & lesson
UK Investing 🇬🇧 | Not financial advice
172K Followers 19K FollowingScale your business with https://t.co/S7ETrP8icC
We engineer agile growth systems that move at cheetah speed.
Award-Winning Growth Marketing Agency.
7K Followers 7K FollowingWIFE to STEVE. Mother to the bassist of @Druparia. Proud Metis & Pocahontas descendant; living w/ autoimmunity. Host of #OhioBreedsRock. I 🚧 fake Accounts!
19 Followers 69 FollowingAccount run by parents
enabling better products with https://t.co/48soKHPyJ7
bringing fantasy sports to action sports with https://t.co/y4FS5VamQW
2K Followers 7K FollowingTravel Never Ends
Let's travel around the world and explore areas you've never been to before.
Travel And Adventure
#travel #photography #nature #adventure
130 Followers 202 FollowingCreator|| AI is changing businesses. Businesses funding creators. Creators are using AI. I connect all three dots| Weekly threads every Mon & Thurs.
2 Followers 55 FollowingAgency Ads Account For Rent | Google Ads | Meta Ads | TikTok Ads
Scale your business to the moon without getting banned!
📲 Telegram: @Zoe_Trieu
66K Followers 11K FollowingEmpowering flexible, innovative growth for brands of all sizes. Follow @poweredbycmrc for updates. #BigCommerce #PoweredByCommerce
36K Followers 2K FollowingI help brands scale on Amazon + Walmart | Founder at https://t.co/3aVUfiO7rG | My newsletter is read by 45k+ founders: HexClad, Obvi, Harry's, Kitsch 👇